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What’s All That’s Good?

Your award-winning strategic partner, creative collaborator, and problem solver

Our Story
Our Team

Rooted in Storytelling

All That’s Good started in 2016 as a video production company specializing in unscripted television, documentaries, and commercials. Early on, our team worked on projects for Netflix, Disney+, DIY Network, and Travel Channel, along with campaigns for some of the biggest brands in the world.

BTS: Basketball or Nothing (Netflix)

BTS: Design Minded (KitchenAid / Vox Creative)

Always Evolving

Like the industry itself, we’ve evolved. Instead of clinging to traditional production models, we’ve pivoted and expanded, meeting audiences where they’re at and helping brands do the same. That evolution has led us to develop digital branded content series from concept to launch, build content ecosystems for growing brands, and win some awards along the way.

A True Creative Ecosystem

Today, All That’s Good is a content-first agency built to deliver more than just beautiful video. We produce content that actually works. From the moment we begin creative strategy, we’re already thinking about deployment: where it lives, how it’s used, and what surrounds it. We build the full ecosystem, from web, social, marketing, and more, to support the content and drive real results.

BTS: Day Trippin’ (Kraft Heinz)

We’re a dedicated team that rolls with the punches. We’re creative, strategic, and scrappy when we need to be. That’s All That’s Good.

Our Team

Michael P. Lucas

Partner, Director, DP

Vince Damiani

Partner, Producer

Elena Ordille

Producer, Creative & Post

Peter Voskul

Lead Video Editor, MGFX Artist

Joseph Celia

Video Editor

Garrett Miller

Associate Producer

Melissa Kennedy

Social Media & Account Manager

Ricky Docto

Lead Web Developer

Brett Fischer

SEO Specialist

Fallon Pagillo

IT Specialist

Donovan Kern

Brand Merchandising Specialist

Where are you in your content journey?

We meet clients at various stages – from strategy all the way through deployment. Wherever you are in your journey, we’re ready to jump in with solutions.

WE TRANSFORM

How your content is made

We build content that performs. From the initial strategy and creative to pre-production, production, and post – we are ready to dive in and efficiently tackle any phase.
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WE MANAGE

Where your content lives & how it performs

We build content ecosystems – from websites to social media management, digital marketing, and analytics, and everything in between.
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