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Telling an Authentic Brand Story

Overview

We collaborated with Microsoft and St. Luke’s University Health Network to create a brand campaign driven by the consumer voice. By amplifying real-life stories, this campaign positions Microsoft 365 as a cutting-edge solution for enhancing information management, organization, and communication. We were proud to utilize key partners and resources in our region to bring this project to life.

Our Involvement

Pre-Production

  • Budgeting
  • Production Coordinating & Scheduling
  • Location Scouting
  • Crewing
  • Casting

Production

  • Producing
  • Full-scale production crew

How We Pulled it Off

Pre-Production

Our team collaborated on the creative strategy, managed production coordination, and led all production services to successfully execute this project.
Commercial Campaign Microsoft St Lukes 1

Production

This production took place over the course of 4 days, and we were limited to utilizing just one-location – St. Luke’s University Hospital – to tell the story. Our talented producers, director, and cinematographer worked creatively to capture a variety of environments, ensuring authentic storytelling from both the patient and St. Luke’s perspectives. We ultimately crafted a cinematic and heartfelt customer case story that resonated deeply and delivered the message effectively.

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Branded Content

Commercials

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Documentary

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