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Amplifying Startups with LIFT Labs

Overview

We collaborated with Comcast NBCUniversal LIFT Labs Accelerator over several years, creating diverse array of promotional content to elevate tech startups from across the globe. Our content has played a pivotal role in boosting fundraising and customer expansion for startups, while building support of the program with internal stakeholders and with startups for future scouting efforts.

Our Involvement

Creative & Pre-Production

  • Creative strategy
  • Budgeting
  • Production coordinating & scheduling

Production

  • Producing
  • Directing
  • Cinematography
  • Full-scale production crew
  • Professional headshots & event photography

Post-Production

  • Prost-producing & supervision
  • Story producing
  • Editing & finishing for social and web distribution formats
  • Motion design & animation

5 Year Growth Snapshot

From 2018 to 2023, the 54 companies that completed the Comcast NBCUniversal LIFT Labs Accelerator raised over $125 million combined. More than 78% have secured proofs of concepts, pilots, or commercial deals with Comcast, NBCUniversal, and Sky.

Cumulative funds raised
$ 0 m+
0 %+
Startups secured POC’s, pilots, or commercial deals
Raised $36m
Without the professional video, audio and other assets produced by the All That’s Good team, I don’t feel as though we would have been as successful in our early days pitching angel and institutional investors and platform users.
-Alex Kane, Founder, CEO, SportTrade
Comcast NBCUniversal LIFT Labs, Techstars ’18
All That’s Good played a pivotal role in crafting our story, highlighting the peaks and troughs of our entrepreneurial adventure at Comcast Lift Labs. The materials they prepared for our pitch and demo not only helped our presentation but also effectively communicated our company’s vision to the broader investor community.
-Jose Puga, Founder, CEO, Imaginario.ai
Comcast NBCUniversal LIFT Labs, Techstars ’22
The content we got from All That’s Good was phenomenal. We were able to leverage that content for PR purposes and also to introduce ourselves to customers. When you don’t have a large presence online, a well shot video shows customers how serious of a company you are.
-Kofi Frimpong, Cofounder, Seshie
Comcast NBCUniversal LIFT Labs, Techstars ‘20

Evolving Content Strategies

We collaborated closely with the LIFT Labs marketing team to develop content that evolved in step with the accelerator. Each year, we adapted to new goals – whether producing a suite of deliverables for the accelerator’s climactic Demo Day event, or crafting digital-first campaigns to meet the target audience where they were. From high-energy overviews that spotlight the accelerator opportunity, to dynamic startup profiles, cohort highlight reels, immersive experience videos, and insights-driven pieces, we delivered a full spectrum of content designed to shine across social, web, newsletters, and outreach initiatives.
We produced a behind-the-scenes style video to introduce the 2025 founders and showcase their elevator pitches. Filmed at the Comcast HQ studio in Philadelphia, the shoot featured a dynamic virtual wall that brought the city’s backdrop to life behind each founder.
Over the years, we’ve captured a vast library of footage that’s allowed us to tell a broader story – how Comcast partners with startups across its business units, and how LIFT Labs serves as the launchpad for discovering, vetting, and integrating these innovators from the ground up.
We’ve traveled nationwide to meet with cohort founders and create content to spotlights their products and generate interest from both investors and potential customers.
Across multiple accelerator cycles, we’ve produced videos that capture the full LIFT Labs journey, told through the voices of both founders and Comcast executives. From acceptance into the program and mentorship connections to product development and collaboration with Comcast business units, we’ve documented every step of the experience.

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