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Producing a Quick-Turnaround Commercial Campaign for Microsoft

Overview

We partnered with Microsoft and soccer legend Carli Lloyd to craft a commercial spot that resonated with audiences worldwide. We were awarded this project right at the end of 2020 – peak pandemic, and right in between Christmas and New Years. Needless to say, we eagerly accepted the challenge. We were able to make this project a reality in South Jersey, tapping into its wealth of resources, diverse locations, and amazing talent.
microsoft viva

Our Involvement

Pre-Production

  • Budgeting
  • Production Coordinating & Scheduling
  • Location Scouting
  • Crewing
  • Background Casting

Production

  • Producing
  • Directing
  • Cinematography
  • Full-scale production crew

How We Pulled it Off

Pre-Production

With a short runway to production, our team handled scouted and locked in all locations, coordinated with our casting network to lock in additional cast members, and handled all scheduling and logistics.
Commercial Campaign Microsoft Carli Lloyd 1
Commercial Campaign Microsoft Viva Production Crew3

Production

For production, we scaled to a 40+ person crew, leveraging strong partnerships within our local community. This was also during a time when production was sparse, prompting us to prioritize safety measures swiftly and effectively. To ensure the well-being of everyone on set, we established partnerships with rapid testing facilities, enabling comprehensive testing for our entire 40-person crew. Additionally, our dedicated COVID Compliance officers remained vigilant on set throughout the shoot.

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