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15 Minutes to Film a Commercial

Overview

Blaze Pizza teamed up with LeBron James for a dynamic social media campaign. In this spot, LeBron is “Ron” – one of Blaze’s valued employees, handing out free pizzas to passersby. With creative strategy in place, All That’s Good was enlisted to elevate the initiative with our pre-production and production services. The challenge: we only had 15 minutes with LeBron.
Blaze Pizza Logo copy

Our Involvement

Pre-Production

  • Budgeting
  • Production Coordinating & Scheduling
  • Location Scouting
  • Crewing

Production

  • Producing
  • Cinematography
  • Full-scale production crew
  • Studio management

How We Pulled it Off

Pre-Production

As we geared up for this production, we knew LeBron’s schedule was packed, leaving us just 15 minutes for filming the commercial. So, we were challenged to implement swift and efficient workflows to make this happen. Our team meticulously coordinated production schedules to maximize our time with LeBron, ensuring we captured as much content as possible.
Commercial Campaign Lebron James Blaze PIzza2

Production

Our internal production team traveled to Akron, Ohio to capture this piece. We contributed vital crew members specializing in cinematography, sound engineering, G&E, and DIT services. Additionally, our production crew strategically positioned hidden cameras to authentically capture the magic as it unfolded.

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